Hi, I'm Harshil Patel,
Growth Manager at Paradyes
Driving exponential growth for Paradyes across leading e-commerce and quick-commerce platforms, including Amazon, Blinkit, Zepto, Instamart, Nykaa, Flipkart, Myntra, and Meesho.Previously, successfully developed and executed ad strategies to profitably scale EcoRight across India, Amazon USA, Amazon Canada, Amazon UK, Amazon Italy, Amazon France, Amazon Spain, and Amazon Germany.
SKILLS
E-commerce/Q-commerce Growth & Expansion
Data-Driven Advertising & Performance Marketing →
Omnichannel Marketing Strategy →
Global E-commerce Expansion
Business Intelligence & Analytics
Profitability & Cost Optimization
Website Management (Shopify & WooCommerce)
HANDS-ON EXPERIENCE WITH ADVERTISING PLATFORMS
Amazon Advertising
Blinkit DIY Advertising
Zepto Advertising
Swiggy Instamart DIY Advertising
Flipkart Advertising
Myntra Advertising
META
Google
Paradyes
Growth Manager, Sept 2023 - Present
Driving significant revenue growth through data-driven advertising strategies, fueling marketplace and D2C expansion in India. Successfully optimized marketing campaigns across major e-commerce platforms like Amazon, Flipkart, Myntra, and more, as well as Q-commerce platforms like Blinkit, Zepto, and Swiggy Instamart. Developed and implemented customer-centric marketing strategies to enhance the user experience on D2C websites. Leading P&L management for all third-party channels in India.
Ecoright
Sr. Growth Manager, Nov 2021 - Aug 2023
Drove brand growth through the development and execution of effective strategies for D2C and marketplace expansion. Spearheaded global marketplace growth on Amazon across the USA, UK, Canada, and Europe (Italy, Spain, France, and Germany), driving significant revenue growth while maintaining profitability. Managed the complete migration from WooCommerce to Shopify, enhancing the customer experience. Led META and Google campaigns, significantly improving ROI for the brand. Initiated the B-Corp Certification process, positioning the brand to become the first consumer brand in India to achieve this certification.
Collegedunia
Business Development Manager, Apr 2021 - Oct 2021
At Collegedunia, I was responsible for managing the entire customer lifecycle, from acquisition to maintaining a steady sales pipeline. Handling key accounts across the West Zone of India, I worked closely with 15+ clients to understand their needs and deliver effective solutions. My role involved developing strategic roadmaps, drafting proposals, and conducting background research to execute targeted campaigns. By optimizing publisher sources and ensuring seamless lead delivery, I helped improve campaign performance and client outcomes. Additionally, I collaborated with internal teams to identify new advertising opportunities, contributing to revenue growth. Using data models and visualization tools, I analyzed performance metrics to generate insights that informed decision-making and addressed complex challenges.
Education
Master of Business Administration (MBA) – Marketing
Jun 2019 - Mar 2021
CGPA: 3.31 / 4
Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Engineering – Computer Engineering
Jun 2014 - Jun 2018
CGPA: 8.33 / 10
Gujarat Technological University